Signs Of The Time, Part 19
Last summer, my 1995 Toyota Corolla was acting up so I took it to the shop. While waiting for the repair to be completed, another customer tried to make conversation with me. Trapped in the waiting room, this arrogant son of a b***ch felt compelled to point out to me how great his sport utility vehicle was, and actually had the nerve to call my ride “a piece of s**t.” Needless to say, it took every last bit of self-restraint to stop myself from pummeling this flaky Baby Boomer from the suburbs right then and there, so much so that the shop mechanics, who overheard the “conversation,” later told me they were getting ready to jump in lest I killed the guy in the waiting room. Not good business, obviously.
As for this fool’s beloved sport utility vehicles, well, the market has seen better days. This morning, CNBC’s Nick Bunkley wrote:
The market for sport utility vehicles is starting to look a lot like the housing market, spreading pain to consumers, automakers and dealers. Even the vocabulary is sadly familiar.
Bloated inventories? Days spent on the market? Well, in July, General Motors dealers had a 174-day supply of the Yukon XL/Suburban on hand, on average, up from a 92-day supply a year earlier.
Inventory of the Chevrolet C/K Suburban nearly doubled over the same period, to 116 days from 63 days.
Just like hapless homeowners, countless car owners are now “underwater,” driving vehicles that are worth less than the balance on their car loans.
And just like desperate homeowners, the sellers of SUVs are having to painfully cut asking prices.
Bunkley noted:
In their heyday, sport utility vehicles brought hefty profits to automakers.
But today those companies are slashing output and closing plants amid plummeting demand — only they cannot act fast enough to prevent a logjam of the vehicles already produced and in the pipeline. Sales of SUVs are down 32 percent so far this year, and were off 43 percent for July.
It’s not like dealers haven’t been lowering prices to get rid of these things. From the CNBC piece:
On average, new sport utility vehicles sold for 20 percent below sticker price in July, according to Edmunds.com, a Web site that gives car-buying advice to consumers.
That, in turn, has decimated prices for used SUVs. Ultimately, car companies are the ones that will pay, because they will have the new SUVs on their hands as well as the used and leased ones.
As for hapless SUV owners trying to unload their vehicles these days? Bunkley offered up a typical example of what they’re finding in the marketplace:
For instance, Michael Kohan, a recent graduate of Hofstra University’s law school, decided that hundreds of dollars a month filling up his 2006 Land Rover LR3 would be better spent paying down his student loans.
He calculated that his vehicle — loaded with luxuries like a navigation system, xenon lights, parking assist sensors, heated leather seats and three sunroofs — should be worth at least $31,000, according to the Kelley Blue Book.
But with a V-8 engine that gets only about 14 miles per gallon, Mr. Kohan, 24, decided to list his LR3 on eBay and Craigslist for $18,000. And yet, he told a reporter this week, “As low as I set the price, you’re the first person to call.”
My question is, what is a 24-year-old doing driving around a luxury SUV like a Land Rover?
Source:
“The SUV Market Has Collapsed”
Nick Bunkley
CNBC, August 13, 2008









