Pet Owners Pamper Cats And Dogs Through Recession
I’ve been hearing more stories of pets being abandoned as of late, so the following from Bloomberg’s Nadja Brandt was something a little bit different. And I emphasize “different.” Brandt wrote today:
The recession is little deterrent for Los Angeles residents who insist on body wraps, massages and aromatherapy — for their dogs and cats.
“I definitely would first stop coloring my hair before not taking my dogs to get pampered,” said Adriana Merida, 36, owner of two Havanese named Otis and Zoe. She takes the dogs to members-only The Club Beverly Hills, where they can partake of yoga, Jacuzzi soaks and kosher meals.
Such indulgence contrasts with an increase in animals surrendered to shelters across the U.S. by owners who can’t afford their pets because of economic setbacks. Southern California has enough wealth to sustain companies that supply upscale pet care, said Joan Storms, a retail stocks analyst at Wedbush Morgan Securities.
In Hollywood, LA Dogworks offers day care with aromatherapy and hydrotherapy, along with a so-called Fetchmobile to chauffeur pets for its 2,000 clients, who include actors Jake Gyllenhaal and Nicole Richie. It plans to open a second 11,000-square-foot (1,000-square-meter) facility in West Los Angeles later this year. LA Dogworks charges $45 for 12 hours of day care and $75 for a one-hour massage.

Which one’s the princess?
On the other hand, Brandt pointed out that not all pets were getting the celebrity treatment. She added:
At the city’s shelters, meanwhile, animal intakes increased 20 percent last year, mainly because of the housing crisis, according to the Web site of Los Angeles Animal Services.
“The current economic crisis has definitely worsened the situation,” said Martin Mersereau, a spokesman for People for the Ethical Treatment of Animals in Norfolk, Virginia. “People whose homes have been foreclosed often evilly and cruelly leave their animals behind. We have seen this across the U.S.”
Source:
“Doggy Yoga, Massages Thrive in Los Angeles as Shelters Overflow”
Nadja Brandt
Bloomberg, February 25, 2009












