Signs Of The Time, Part 16
Attention, all you restaurant and bar owners out there. Need some new ideas for promoting the business? How about some free publicity? Earlier today, CNN Money’s Christina Crapanzano talked about how one Phoenix restaurant/bar is capitalizing on the slowing economy. Crapanzano wrote:
Are some of your customers worried about losing their homes? Take a tip from Cole Durbin, owner of Padre’s Modern Mexican in Phoenix, and let them know that you’re on their side.
Like restaurants across the country - from Table 8 in Los Angeles to Liberty Bar in Hoboken, N.J. - Durbin is offering up a Recession Happy Hour. But he has added a twist: Anyone who arrives at Padre’s with a foreclosure notice can have any drink on the menu [for free].
Crapanzano said that nobody has taken Durbin up on his offer yet (although it’s only been a couple of weeks since the promotion began). But she also noted that Arizona ranks third on the list of leading foreclosure states, according to RealtyTrac, an online marketer of foreclosed properties. So it may be just a matter of time before there are takers.
Regardless, look at all the free publicity he’s getting from appearing on CNN Money’s website.
According to Durbin, Padre’s will be offering additional promotions this summer. Next up will be free rides to and from the restaurant on Saturday nights for those deterred by the high price of gasoline.
See You There 
Source:
“Tequila and sympathy: Bars offer foreclosure special”
Christina Crapanzano
CNN Money, July 15, 2008
July 15th, 2008 at 8:11 pm
This makes sense, because my guess is the type of people who frequent bars a lot are probably the type to waste money on things like alcohol and probably the type to get foreclosed on. A sweeping generalization, to be sure, but one that’s come from 40 years of observation. Everyone I’ve ever known to get into financial trouble has always loved beer and throwing a few back. Beer makes people stupid, apparently.
Also, what kind of a crappy name is Crapanzano? Why wouldn’t she change or alter a name like that? Now we have to think of crap when she comes on.
July 16th, 2008 at 7:05 am
Thanks for the comment Days of Broken Arrows.
“Everyone I’ve ever known to get into financial trouble has always loved beer and throwing a few back.”
That’s why I prefer the hard stuff.
“Also, what kind of a crappy name is Crapanzano? Why wouldn’t she change or alter a name like that? Now we have to think of crap when she comes on.”
C’mon Days— we can’t all have the luxury of picking our last name. Besides, it might be her married name. Think Julia Goolia from “The Wedding Singer” or Marcy Darcy from “Married With Children.”
Marcy Darcy, “Married With Children”
YouTube Video Link